'More human enterprises to a more human world'



The human side of digital transformation

Impact of digital transformation on people

How to lead the process of change in a purposeful attitude and enhance opportunities


Ale Melamed

Director-General of Humanize Consulting.


Worldwide renowned Conference Speaker, consultant and reference in matters of HR disruptive innovation, the future of work, culture, talent and leadership.

I was Latin-America HR Vice-President for The Coca-Cola Company, HR and Change Management Director for Molinos Río de la Plata and Senior Consultant for Arthur Andersen.

Author of El futuro del trabajo y el trabajo del futuro (2017), Historias y Mitos de la Oficina (2015), ¿Por qué no? Cómo conseguir y desarrollar tu mejor trabajo (2012), Empresas + Humanas (2010), Empresas Depredadoras (2006), and of many articles and papers about organizations, talent, leadership and balanced life in the main media.

Professor at the University of Buenos Aires, University of San Andrés, University of Salamanca and University Torcuato Di Tella.


Radio Columnist for Perros de la Calle radio program of Metro 95.1 in Argentina. 


I am a Certified Public Accountant and hold a PhD in Economics (University of Buenos Aires). I am also a Coach Senior (LLC-Fred Kofman),

I participated and lectured at the Singularity University Executive Program (Silicon Valley-US) and at the HR Senior Executive Program Michigan University (Ann Arbor-US). I also hold certificates of Myers Briggs Type Indicator, Accelium and Nowhere methodologies.






Unique experiences, transformational moments. Each person and each environment is different; thus, at my tailor-made conferences I seek to get the best version of every participant and of the team they are part of. I create moments to stay in the memory due to the impact on their minds, heart and soul which help people develop healthy and sustainable transformations at a personal, team and organizational levels.


Difficult yet necessary conversations. Throughout my experience in multiple situations with different professionals of different profiles -in the most diverse places and with a methodology which captures the best coaching, mentoring and teaching strategies- I help people find their most genuine answers to their professional and work big questions in a strict confidentiality atmosphere. These are short-term processes aimed at finding specific and sustainable results.



With our capitalized experiences in the most diverse organizations, both in leadership and consultancy roles, in Humanize Consulting we team up to boost transformational processes in the digital era in order to develop better people and better enterprises.

We are Partners with the global Israeli company in learning and Talent development using digital games. We assess and develop strategic thinking and socio-emotional skills with cutting-edge and high-impact technology.



Empowering people and organizations to obtain their best version


Creating innovative and relevant experiences to motivate and develop the talent within organizations to obtain the best results sustainable over time.


Becoming the favorite and most appreciated partner in conferences, executive coaching, HR strategy and disruptive innovation, the future of work, culture, talent and leadership, and helping to boost the best workplaces.





Copyright All Rights Reserved  © 2020 by Alejandro Melamed. | Buenos Aires, Argentina